We work with companies operating in international B2B markets for physical products, helping them identify commercial blind spots, strengthen sales execution, and turn international ambition into a more structured and scalable growth approach.

We are not a large firm with a deck for every occasion. We are a focused practice built around hands-on commercial experience, brought in to solve a specific problem and to leave the client stronger than we found them.

Funny Number is an independent consultancy founded in 2016. We advise companies on management, marketing, and organizational and commercial strategy, and we support internationalization across all its dimensions.

The person behind it

Funny Number was founded by Hugo Cramez, an economist and commercial consultant with more than twenty years of international B2B sales experience.

He has worked with companies listed on the Lisbon and Milan exchanges, advising boards on commercial strategy and M&A.

That experience was not built in a meeting room. It was built selling real products into real markets across Europe, USA, Russia and Middle East, negotiating with buyers in different cultures, structuring deals, and learning, often the hard way, what separates a sale that closes from one that quietly disappears.

He has worked across the full commercial cycle: market entry, developing agent and distributor networks, sales process, negotiation, and account growth. He has sat on both the strategy side and the front line, which means the advice he gives has been tested against the only thing that matters, whether it actually closes business.